The Incubators & Labs at Hagerstown Community College

Your Gateway to Innovation and Entrepreneurship

Empowering Entrepreneurs Through a Dynamic Digital Presence

The Incubators @ HCC catalyze economic development in Washington County by nurturing startups and small businesses through their Fletcher Incubator & Labs and Culinary Incubator programs. Despite offering state-of-the-art facilities, expert mentorship, and a collaborative community, their online presence didn't fully capture the breadth and depth of their services. They needed a digital platform that could effectively communicate their mission, attract aspiring entrepreneurs, and provide easy access to resources and information.

SERVICE PROVIDED: Website Design, Development, and SEO

Responsive website design for David W. Fletcher Incubator and Labs at Hagerstown Community College displayed on desktop, tablet, and mobile screens. — Responsive website design for the David W. Fletcher Incubator + Labs at Hagerstown Community College, built to highlight innovation, entrepreneurship, and member benefits across desktop, tablet, and mobile devices.

Our Solution

Crafting a Comprehensive Digital Ecosystem

To align their online presence with their mission, we implemented a multifaceted strategy:

➤ Custom Website Design:
Developed a modern, responsive website that reflects the innovative spirit of The Incubators @ HCC, ensuring accessibility across all devices.

➤ Structured Content Architecture:
Organized information into clear sections for the Fletcher Incubator & Labs and the Culinary Incubator, highlighting benefits, member stories, and available resources.

➤ SEO Optimization:
Implemented on-page SEO best practices to enhance visibility in search engine results, making it easier for potential entrepreneurs to discover their programs.

➤ Interactive Features:
Integrated contact forms and call-to-action buttons to facilitate engagement and inquiries from interested parties.

➤ Visual Storytelling:
Incorporated high-quality images and success stories to showcase the impact of their programs and the vibrant community they foster.

Tablet displaying the David W. Fletcher Incubator and Labs website for Hagerstown Community College with mobile-first layout promoting entrepreneurship in Washington County. — Tablet view of the David W. Fletcher Incubator + Labs website at Hagerstown Community College, featuring a clean, mobile-first design focused on entrepreneurship, innovation, and economic development in Washington County.

Screenshot of the David W. Fletcher Incubator and Labs website showing member benefits, coworking spaces, mentoring programs, and startup support in Washington County. — Website section showcasing the benefits of joining the David W. Fletcher Incubator + Labs at Hagerstown Community College, featuring collaborative workspaces, expert mentoring, and support for startups and small businesses in Washington County.

The Impact:
Amplifying Reach and Engagement

The new website has significantly enhanced The Incubators @ HCC's ability to connect with their target audience:

Here’s how it’s driving results:

❖ Increased Online Visibility
Improved search engine rankings have led to a higher volume of organic traffic from individuals seeking entrepreneurial support.

❖ Enhanced User Engagement
The intuitive design and clear navigation have resulted in longer site visits and more interactions with available resources.

❖ Higher Conversion Rates
The strategic placement of contact forms and CTAs has led to an uptick in inquiries and program applications.

❖ Strengthened Community Presence
The website now effectively communicates the organization's mission and success stories, reinforcing its role as a cornerstone of local economic development.

Through a strategic blend of web design, development, and SEO, we've transformed The Incubators @ HCC's online platform into a dynamic resource that mirrors their commitment to fostering entrepreneurship. The new website not only elevates their digital presence but also serves as a powerful tool in their mission to inspire and support the next generation of business leaders in Washington County.

First 4 Weeks After Launch: