Crafting a Digital Showcase for K.D. Woods Company
K.D. Woods Company has been a trusted name in reclaimed barnwood and wide plank flooring for more than 25 years. Headquartered in Waynesboro, Pennsylvania, they’ve built a strong reputation for craftsmanship, eco-friendly practices, and custom finishes that transform homes and commercial spaces across the U.S. From local projects in Franklin County to large-scale designs nationwide, their products—rich in history and character—speak for themselves. But while their wood carried stories of centuries past, their website wasn’t telling their story in today’s digital marketplace.
In short, their digital presence wasn’t keeping pace with the demand for custom wood flooring in Waynesboro, PA and across the country.
In short, their digital presence wasn’t keeping pace with the demand for custom wood flooring in Waynesboro, PA and across the country.
SERVICE PROVIDED: Website Design, Development, and SEO
Our Solution
We knew the new website had to act as a digital showroom, a place where visitors from Waynesboro and beyond could feel the character of every plank and beam. Our process focused on four priorities:
➤ Visual Storytelling:
High-quality imagery showcased the natural beauty of reclaimed oak, walnut, and hickory. This visual-first design helped both local and national clients envision how these floors could transform their spaces.
➤ Seamless Navigation:
We restructured the site to make it simple for customers to explore reclaimed barnwood flooring, wide plank flooring, and matching millwork. Whether they were a homeowner in Pennsylvania or a builder across the U.S., they could now quickly find what they needed.
➤ Local SEO Optimization:
We wove in location-specific keywords, making it easier for nearby customers to discover K.D. Woods online while still appealing to nationwide audiences.
➤ Trust & Authority:
Testimonials from satisfied clients, experience stats (25+ years, 500+ projects), and a 100% satisfaction guarantee reassured both local customers in Franklin County and designers across the U.S. that K.D. Woods was the right choice.
➤ Visual Storytelling:
High-quality imagery showcased the natural beauty of reclaimed oak, walnut, and hickory. This visual-first design helped both local and national clients envision how these floors could transform their spaces.
➤ Seamless Navigation:
We restructured the site to make it simple for customers to explore reclaimed barnwood flooring, wide plank flooring, and matching millwork. Whether they were a homeowner in Pennsylvania or a builder across the U.S., they could now quickly find what they needed.
➤ Local SEO Optimization:
We wove in location-specific keywords, making it easier for nearby customers to discover K.D. Woods online while still appealing to nationwide audiences.
➤ Trust & Authority:
Testimonials from satisfied clients, experience stats (25+ years, 500+ projects), and a 100% satisfaction guarantee reassured both local customers in Franklin County and designers across the U.S. that K.D. Woods was the right choice.
The Transformation & Results
The new website now mirrors the true essence of K.D. Woods Company, heritage craftsmanship with a modern approach.
❖ Stronger Local Visibility: By optimizing for local cities, K.D. Woods now reaches more nearby homeowners and contractors who are looking for reclaimed and custom wood flooring.
❖ Improved Customer Experience: Visitors can easily browse wood types, finishes, and custom options, whether they’re planning a local project or a nationwide shipment.
❖ Mobile-Friendly & Conversion-Ready: The new responsive design ensures that customers searching for flooring on the go can connect effortlessly.
❖ Positioned for Growth: K.D. Woods now stands out online as a leader in eco-friendly reclaimed wood flooring in their desired local cities, while continuing to serve clients across the U.S.
For K.D. Woods Company, the new website is more than just a digital catalog—it’s a locally-optimized, nationally-accessible showroom. It bridges the gap between Waynesboro craftsmanship and the broader U.S. marketplace, giving this Pennsylvania-based business the visibility it deserves.
❖ Stronger Local Visibility: By optimizing for local cities, K.D. Woods now reaches more nearby homeowners and contractors who are looking for reclaimed and custom wood flooring.
❖ Improved Customer Experience: Visitors can easily browse wood types, finishes, and custom options, whether they’re planning a local project or a nationwide shipment.
❖ Mobile-Friendly & Conversion-Ready: The new responsive design ensures that customers searching for flooring on the go can connect effortlessly.
❖ Positioned for Growth: K.D. Woods now stands out online as a leader in eco-friendly reclaimed wood flooring in their desired local cities, while continuing to serve clients across the U.S.
For K.D. Woods Company, the new website is more than just a digital catalog—it’s a locally-optimized, nationally-accessible showroom. It bridges the gap between Waynesboro craftsmanship and the broader U.S. marketplace, giving this Pennsylvania-based business the visibility it deserves.
First 3 Weeks After Launch:
38
New Visitors
74
Total Page Views
10
Mobile Site Visits
20mins 50s
Total Time Visitors Spent on the Website
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