Frederick County Building Industry Association

Building & Enriching Frederick County since 1959

A Strategic Redesign for a Future-Ready Building Industry Association

The Frederick County Building Industry Association (FCBIA) is one of the region’s most established professional organizations, serving builders, contractors, suppliers, and housing industry partners. Their legacy spans decades, but their former website did not reflect this credibility nor the level of functionality required for modern member engagement.

FCBIA partnered with us to rebuild their digital platform from the ground up. Improving site performance, restructuring content architecture, modernizing design, and enhancing user experience across all devices. The goal was to deliver a scalable, maintainable website that supports their membership growth and organizational operations.

SERVICE PROVIDED: Website Design, Development, and SEO

Our Solution

We implemented a redesign combining modern UI, scalable architecture, and SEO-aligned content formatting.

➤ Rebuilt Information Architecture:
We restructured the entire sitemap to streamline navigation. Major sections, including Membership, Councils, Events, Directory, and Contact, were reorganized using a hierarchical approach to reduce friction and ensure a logical user progression.

➤ Responsive Website Design:
A fully responsive layout was implemented to support mobile, tablet, and desktop users. Improved spacing, grid alignment, and typography.

➤ Optimized Content Formatting for SEO:
We standardized heading hierarchy, added meta titles and descriptions, and improved text-to-visual balance. This helps search engines better index the site’s educational, advocacy, and membership content.

➤ Clear Engagement Pathways:
We created structured user flows for: Membership inquiries, Contact submissions, Council involvement, Directory navigation, and Event exploration. CTA placements were tested for visibility and improved conversion potential.

➤ Enhanced Performance & Maintainability:
The redesign focused on creating a faster, more efficient, and easier-to-maintain website. By streamlining the overall build, the site now supports quicker updates, smoother performance, and long-term scalability.

The Transformation & Results

The redesigned website now offers measurable improvements in usability, structure, and long-term scalability. Key outcomes include:

❖ Improved User Experience: Visitors can intuitively navigate membership information, councils, events, and directory resources without confusion.

❖ Higher Engagement Potential: Clear CTAs, structured page layouts, and optimized content pathways increase the likelihood of membership inquiries and organization involvement.

❖ Better Performance: Optimized assets, refined web structure, and improved site speed and smoother browsing.

❖ Stronger Mobile Presence: A fully responsive redesign ensures fast load times, smooth navigation, and a consistent experience across all devices. Ideal for members accessing the site while working in the field or on the move.

❖ Future-Ready Framework: The new system allows FCBIA to easily expand content, add new committees, update event information, and evolve the site without heavy development costs.

FCBIA now has a website that supports their internal workflows, strengthens their credibility, and aligns with modern technical standards. Ensuring their association can continue serving the building industry for years to come.

In Just 4 Weeks After Launch!