Claysmile

From Finances to Fitness, Empowering Every Step.

Bringing Energy, Purpose, and Positivity to Every Stage of Life.

Lance “Claysmile” Smith is a lifestyle entrepreneur with a rare combination of talents. He’s a money coach, motivational speaker, entertainer, author, and dance fitness instructor, all rolled into one. His mission is to help people live with purpose, joy, and resilience through money mastery, movement, and mindset.

But while his services were powerful and impactful in real life, his digital presence wasn’t reflecting that same energy.

SERVICE PROVIDED: Website Design, Development, and SEO

Our Solution

We began by sitting down with Lance to fully understand his brand story. His motto, “Life Is a Relay Race,” became the guiding theme for the design. Energetic, forward-moving, and motivational.

Key Steps in Development:

➤ Brand Storytelling First
We wove Lance’s personal journey and purpose-driven mission throughout the site, ensuring visitors immediately connect with who he is and what he stands for.

➤ Vibrant, Modern Design
A clean yet colorful layout that reflected energy and positivity. Strong typography and engaging visuals to capture the spirit of motivation and movement.

➤ Service Clarity
Dedicated sections for each service, along with clear CTAs placed strategically for conversions.

➤ Social Proof & Authority
Highlighted glowing client testimonials to build credibility. Showcased his published book, Your Glitch Is Your Gift, with direct links to purchase on Amazon.

➤ Mobile-Friendly & Accessible
Optimized for smooth performance on mobile devices since much of his audience finds him through events and social media.

Screencapture claysmile 2025 09 02 14 25 05

The Transformation & Results

The finished website became more than just an online presence, it became Lance’s digital hub of inspiration.

❖ Unified Brand Identity:
His diverse services now live under one cohesive story.

❖ Increased Engagement
Visitors can easily explore courses or book him for events.

❖ Professional Authority
The site showcases him not just as a performer, but as a coach, entrepreneur, and thought leader.

❖ Positive Client Feedback
Lance now proudly shares his website with clients and audiences, knowing it reflects the energy he brings to every stage and coaching session.

For us, this project was about more than just design, it was about translating a personality into a digital experience. By blending storytelling, design, and strategy, we helped Claysmile.com become a platform that motivates, educates, and entertains, just like its founder.

First 4 Weeks After Launch: